✓ Official MCP Registry

Amazon Ads
Infrastructure for AI Agents

MCP server that lets AI agents safely read and act on Amazon Advertising accounts. Built for consultants, agencies, and power users who need programmatic access. Not a dashboard—a platform primitive.

START BUILDING VIEW WORKFLOWS
Compatible with:
Claude Desktop
ChatGPT
Cursor
Cline
Custom Agents
Claude Desktop → PPC Prophet MCP
EXAMPLE
// Natural language query to MCP server user: Show me wasted spend on keywords ✓ Analyzing keyword performance... Found 8 keywords with $5+ spend and 0 conversions: 1. "wireless charger stand" — $127.45 spent, 312 clicks, 0 sales 2. "phone charging dock" — $89.22 spent, 201 clicks, 0 sales 3. "fast charger for iphone" — $67.11 spent, 156 clicks, 0 sales user: Compare this week to last week ✓ Period comparison complete Week-over-week: Sales +18%, ACOS -3.2%, Spend +12%
AUTOMATE YOUR PPC

Stop Babysitting Campaigns

Alerts fire when something breaks. Rules fix it before you wake up. Query everything through natural language.

Smart Alerts

Budget warnings, performance spikes, non-converting keywords, eligibility issues—detected automatically and surfaced in every conversation.

you: Do I have any alerts?
3 pending of 12 total alerts
[HIGH] Budget at 94% utilization
[MED] ACOS spike +32% detected
get_alert_summary list_alerts get_alert_details
CREATE VIA CHAT

Custom Alert Rules

Define your own monitoring rules in plain English. Set thresholds for any metric, any scope, any schedule. Create, update, and delete rules conversationally.

you: Alert me if ACOS increases 10%
Rule #887 created
ACOS increased by 10% (relative)
Scope: all profiles | Period: weekly
create_alert_rule list_alert_rules update_alert_rule

Bid & Keyword Automation

Automated bid adjustments, keyword harvesting, negative matching, and search term management. Rules execute on schedule and you can inspect every action.

you: Show recent automation activity
47 actions across 3 profiles
12 bid decreases, 8 negatives added
15 keywords harvested, 12 bid increases
list_rules get_rule_outcomes get_recent_rule_activity

What You Can Ask

Natural language queries that work out of the box. No SQL, no code—just ask questions about your Amazon Ads data.

💸
Wasted Spend Analysis
▼
→ "Show me wasted spend"
→ "Which keywords are losing money?"
→ "Find campaigns bleeding budget"
→ "Search terms to add as negatives"
→ "Keywords with $10+ spend and no sales"
📈
Performance Analysis
▼
→ "Show me top 10 campaigns by sales"
→ "Which search terms have the best ROAS?"
→ "How did I do last month?"
→ "Top performing products by ASIN"
→ "Campaigns with highest ACOS"
⚖️
Period Comparison
▼
→ "Compare last week to the week before"
→ "Which campaigns improved this month?"
→ "Show me week-over-week changes"
→ "Keywords that dropped in performance"
→ "Campaigns with at least 20% change"
🔬
Breakdowns & Insights
▼
→ "How does exact match compare to broad?"
→ "Which day of the week performs best?"
→ "SP vs SB vs SD performance"
→ "What are customers searching for?"
→ "Which platform has the best ROAS?"
🔎
Root Cause Analysis
▼
→ "Why did my ACOS increase?"
→ "What caused the sales drop this week?"
→ "Diagnose the spend increase"
→ "Why is ROAS down compared to last week?"
→ "What's driving the CPC change?"

Natural language queries across 10+ analytics tools

VIEW FULL DOCUMENTATION

What People Are Building

Real workflows from consultants and agencies using MCP access. Not marketing fluff—copy-pasteable automation patterns.

📊

Daily Anomaly Detection

Agent runs every morning, compares yesterday vs 7-day avg, flags campaigns with spend +30% or ACOS +15%. Slack notification with root cause analysis.

get_campaign_performance(start_date: "yesterday")
📝

Client Narrative Reports

Weekly performance pulled via MCP, LLM writes plain-English summary for client, auto-generated PDF. Replaces 2 hours of analyst work.

list_campaigns() → GPT-4 → PDF
⚖️

Budget Rebalancing Loop

Agent monitors 5 brand campaigns, reallocates budget weekly based on ROAS trends. Keeps total spend constant, shifts to winners.

update_campaign_budget(campaign_id, new_budget)
🔍

Search Term Harvesting

Daily scan of high-converting search terms, auto-add as exact match keywords if CVR > 5%. Human approval for new keywords > $50/day spend.

list_search_terms(min_conversions: 3)
🚨

Wasted Spend Alerts

Agent flags keywords with spend > $100, 0 sales in 14 days. Sends weekly digest with pause recommendations ranked by wasted budget.

list_keywords(status: "enabled", min_spend: 100)
📈

Competitive Intel Dashboard

Track impression share across competitor targeting campaigns. Agent pulls data, visualizes shifts, alerts on +10% changes week-over-week.

get_campaign_performance(campaign_id, metrics: ["impr_share"])

MCP Apps: Interactive Widgets

Rich visualizations that render directly in your chat. See charts, tables, and actionable data instead of walls of text. Currently available in Claude Web and Claude Desktop.

Wasted Spend Analyzer Interactive
Example Prompt
"Show me wasted spend on keywords"
Wasted Spend
Total Wasted
$2,847.32
18
Keywords
1,247
Wasted Clicks
89,421
Impressions
$2.28
Avg CPC
organic dog treats
$612.40
premium pet food
$441.20
natural dog chews
$356.80
grain free kibble
$278.15
Keyword Spend Clicks Action
organic dog treats $612.40 287
premium pet food $441.20 198
Visualize wasted spend across campaigns, keywords, or search terms. Sortable table with one-click pause actions.
Campaign Performance Dashboard Interactive
Example Prompt
"Show me campaign performance for last month"
Performance Overview
Jan 1 - Jan 28, 2026
$12,847
Spend
$48,291
Sales
26.6%
ACOS
3.76x
ROAS
8,421
Clicks
847
Orders
Top Campaigns (Sales vs Spend)
Brand - Exact
Product - Auto
Competitor
Campaign Status Sales ACOS
Brand - Exact Match enabled $18,420 18.2%
Product - Auto Targeting enabled $12,847 24.8%
Full campaign performance dashboard with metrics, charts, and sortable data. Color-coded ACOS/ROAS indicators.
Diagnose Change Dashboard Interactive
Example Prompt
"Why did my ACOS increase this week?"
ACOS ⚠️ increased
17.2%
→
19.2%
+11.8%
Top Drivers
Brand - Exact Match SP
+29.3%
FACTOR BREAKDOWN
AOV -7.0% (worse)
CPC -7.3% (better)
CVR +0.8% (better)
TOP KEYWORDS
"brand name" (exact) +42.1%
"brand product" (phrase) -18.4%
Product - Auto SP
+24.8%
Root cause analysis that drills down from account to campaign to keyword level. Shows contribution breakdown with metric decomposition and bid correlation.

Automation & Alerts

Monitor your accounts with configurable alerts, inspect automation rules, and manage everything through natural language. Create alert rules, review automation history, and stay ahead of problems.

⚙️
Full alert and automation control via MCP. Create custom alert rules to monitor any metric. Get notified about budget issues, performance spikes, and non-converting spend. Inspect your automation rules and review execution history—all conversationally.
📋
Rule Management
▼
→ "Show me my automation rules"
→ "What rules apply to this profile?"
→ "List my bid decrease rules"
→ "Which rules are currently enabled?"
🔧
Rule Configuration
▼
→ "Show me details for rule #123"
→ "What are the filters on my bid rules?"
→ "When does this rule run?"
→ "Which profiles is this rule applied to?"
📜
Execution History
▼
→ "What did this rule do recently?"
→ "Show me rule outcomes from last week"
→ "Which keywords were affected by this rule?"
→ "Recent automation activity"
🔔
Alert Monitoring
▼
→ "Do I have any alerts?"
→ "Show me alerts for this profile"
→ "What needs my attention?"
→ "Show me details for this alert"
📐
Alert Rule Configuration
▼
→ "Show me my alert rules"
→ "Alert me if ACOS increases more than 10%"
→ "Create a spend alert for this profile"
→ "Delete rule #5"

Full read and write access to alerts and automation. Monitor account health, create custom alert rules, inspect rule configurations, and review execution history.

Not a PPC Prophet subscriber? Learn about our rules engine →

Production-Grade Infrastructure

Built on enterprise Amazon Ads API access with Elasticsearch indexing. Fast, reliable, and ready for automation.

27
MCP Tools
90d
Historical Data
<100ms
Query Speed
24/7
API Uptime

Infrastructure Pricing

Account-based pricing. No "AI credits" or token limits. Just capability you can build on.

LAUNCH ACCESS
READ-ONLY
$0/mo

Full read access to Amazon Ads API. Perfect for analytics, reporting, and monitoring agents.

  • 1 Amazon Ads profile
  • All 23 read-only MCP tools
  • Campaign & keyword analytics
  • Performance data (90 days)
  • 100 API calls/day
  • Community support
GET ACCESS
WRITE ACCESS
$99/mo

Full read/write access. Let agents manage campaigns, update bids, and rebalance budgets.

  • 5 Amazon Ads profiles
  • All read + write MCP tools
  • Campaign & bid management
  • Budget updates via API
  • 1,000 API calls/day
  • Priority support
WAITLIST (Q1 2026)
ENTERPRISE
Custom

White-label MCP server, dedicated infrastructure, or embed in your SaaS product.

  • Unlimited profiles
  • Custom MCP tools
  • White-label deployment
  • SLA guarantees
  • Unlimited API calls
  • Dedicated support
CONTACT US

Start Building on Amazon Ads Infrastructure

Free read-only access. Connect your Amazon Ads account and start querying through MCP in under 5 minutes. No credit card required.

GET STARTED