Apple Search Ads • Performance Analytics
compare_apple_periods
Compare Apple Ads Time Periods
Compare Apple Search Ads performance between two date ranges, showing percent changes and trends. Compares metrics like installs, spend, CPI, TTR between current and previous periods.
Use Cases
Compare this week vs last week for Apple ads
Month-over-month Apple analysis
Track Apple campaign performance trends
Identify improving or declining Apple campaigns
Example Prompts
Try these natural language queries with your AI assistant:
Compare Apple ads last week to the week before
How does this month compare to last month for Apple?
Apple period over period comparison
What changed in Apple ads compared to last month?
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
| profile_id | string | Required | The Apple profile ID (hash or number) |
| current_start | string | Required | Current period start date in YYYY-MM-DD format |
| current_end | string | Required | Current period end date in YYYY-MM-DD format |
| previous_start | string | Optional | Previous period start date (auto-calculated if not provided) |
| previous_end | string | Optional | Previous period end date (auto-calculated if not provided) |
Returns
Response
Comparison data with current values, previous values, and percent changes for Apple metrics