Apple Search Ads MCP Tools

list_apple_profiles

List Apple Search Ads Profiles

List all Apple Search Ads profiles (organizations) for the authenticated user. Returns profile IDs that can be used in other Apple Search Ads commands.

list_apple_mcp_profiles

List MCP-Activated Apple Profiles

List all Apple Search Ads profiles with their MCP activation status. Shows which profiles are ready for querying, which need activation, and which are currently importing data.

activate_apple_mcp_profile

Activate Apple Profile for MCP

Activate an Apple Search Ads profile for MCP access. This triggers data import from the Apple Search Ads API into our query-optimized database.

check_apple_mcp_status

Check Apple MCP Import Status

Check the MCP data import status for a specific Apple Search Ads profile. Shows progress of data retrieval and when the profile will be ready for queries.

list_apple_campaigns

List Apple Search Ads Campaigns

List Apple Search Ads campaigns for a specific profile. Filter by status, app, and supply source (placement). Supports Search Results, Search Tab, and Today Tab campaigns.

list_apple_apps

List Apple Apps (Adam IDs)

List all apps (Adam IDs) associated with an Apple Search Ads profile. Use the Adam ID from this list to filter campaigns, performance, and analytics by specific app.

get_apple_campaign

Get Apple Campaign Details

Get detailed information about a specific Apple Search Ads campaign including budget, bid settings, supply source, and current status.

search_apple_campaigns

Search Apple Campaigns by Name

Search for Apple Search Ads campaigns by name. Useful when you know the campaign name but not the ID, or want to find campaigns matching a pattern.

get_apple_performance

Apple Search Ads Performance

Get overall performance metrics for an Apple Search Ads profile. Returns taps, impressions, spend, installs, TTR (tap-through rate), CPT (cost per tap), and CPI (cost per install).

get_apple_campaign_performance

Apple Campaign Performance

Get individual Apple Search Ads campaign performance metrics with flexible sorting and filtering. Shows installs, spend, CPI, taps, impressions, and TTR for each campaign.

get_apple_supply_source_performance

Apple Supply Source Performance

Get Apple Search Ads performance breakdown by supply source (Search Results, Search Tab, Today Tab). Compare efficiency across different ad placements to optimize your budget allocation.

compare_apple_periods

Compare Apple Ads Time Periods

Compare Apple Search Ads performance between two date ranges, showing percent changes and trends. Compares metrics like installs, spend, CPI, TTR between current and previous periods.

get_apple_wasted_spend

Apple Search Ads Wasted Spend

Find Apple Search Ads campaigns, keywords, or search terms that are spending without generating installs. Identify budget leaks in your App Store advertising.

get_apple_search_term_performance

Apple Search Term Performance

Get Apple Search Ads search term performance metrics with flexible sorting. Shows which App Store search queries are driving installs or wasting spend. Essential for keyword discovery and negative keyword harvesting.

apple_analyze_performance

Apple Ads AI Performance Analysis

Analyze Apple Search Ads performance and get actionable AI-powered recommendations. Identifies campaigns and keywords to pause, scale, or adjust based on your data.

apple_get_attributions

Apple Ads Attribution Data

Get Apple Search Ads post-install attribution data from webhooks. Shows which campaigns and keywords drove actual app installs with unique session deduplication.

apple_get_subscription_conversions

Apple Ads Subscription Conversions

Get Apple Search Ads subscription conversion events with attribution data. Shows which campaigns and keywords drove actual paying subscribers, not just installs. Key for calculating true ROAS.

apple_get_activity_log

Apple Ads Activity Log

Get recent Apple MCP tool activity for your account. Shows an audit trail of tool calls including keyword adds, bid changes, pauses, and other actions made via MCP.

list_apple_keywords

List Apple Search Ads Keywords

List keywords for an Apple Search Ads profile or campaign. Filter by status and match type. Shows keyword text, bid amount, match type, and current status.

apple_pause_campaign

Pause Apple Campaign

Pause an Apple Search Ads campaign to stop it from spending. Use this when a campaign is underperforming or wasting budget.

apple_enable_campaign

Enable Apple Campaign

Enable (unpause) an Apple Search Ads campaign to resume spending. Use this to re-enable a campaign after making changes or after a pause period.

apple_update_keyword_bid

Update Apple Keyword Bid

Update the bid amount for an Apple Search Ads keyword. Raise bids on high-performing keywords to get more volume, or lower bids on keywords with high CPI.

apple_pause_keyword

Pause Apple Keyword

Pause an Apple Search Ads keyword to stop bidding on it. Use this for keywords that are spending without converting to installs.

apple_enable_keyword

Enable Apple Keyword

Enable (unpause) an Apple Search Ads keyword to resume bidding on it. Use this to re-enable a keyword after adjusting strategy or bids.

apple_add_keywords

Add Apple Targeting Keywords

Add new targeting keywords to an Apple Search Ads ad group. Use EXACT match for precise targeting and BROAD match for discovery of new search terms.

apple_add_negative_keywords

Add Apple Negative Keywords

Add negative keywords to block unwanted search terms in Apple Search Ads. Campaign-level negatives apply to all ad groups. Ad group-level negatives are more specific.

apple_ads_optimizer

Apple Ads Optimization Dashboard

Interactive Apple Search Ads optimization dashboard with actionable recommendations. Analyzes campaign and keyword performance to surface opportunities including campaigns to pause, scale, raise bids, or lower bids.