Apple Search Ads • Keyword Actions

apple_pause_keyword

Pause Apple Keyword

Pause an Apple Search Ads keyword to stop bidding on it. Use this for keywords that are spending without converting to installs.

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Use Cases

+ Pause keywords with high spend and no installs

+ Stop bidding on non-converting Apple keywords

+ Pause underperforming Apple keywords

Example Prompts

Try these natural language queries with your AI assistant:

Pause this Apple keyword

Stop bidding on this keyword

Pause the underperforming keywords

Parameters

Name	Type	Required	Description
profile_id	string	Required	The Apple profile ID (hash or number)
keyword_id	string	Required	The keyword ID (hash) to pause

Returns

Response

Confirmation that the Apple keyword has been paused

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