Apple Search Ads • Keyword Actions
apple_add_negative_keywords
Add Apple Negative Keywords
Add negative keywords to block unwanted search terms in Apple Search Ads. Campaign-level negatives apply to all ad groups. Ad group-level negatives are more specific.
Use Cases
Block irrelevant App Store search terms
Prevent ads showing for competitor names
Filter out non-converting search queries
Example Prompts
Try these natural language queries with your AI assistant:
Add negative keywords to my Apple campaign
Block these search terms in Apple ads
Add negative keywords to stop wasted spend
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
| profile_id | string | Required | The Apple profile ID (hash or number) |
| campaign_id | string | Optional | Campaign ID for campaign-level negatives (either campaign_id or adgroup_id required) |
| adgroup_id | string | Optional | Ad group ID for ad group-level negatives (either campaign_id or adgroup_id required) |
| keywords | array | Required | Array of negative keywords (strings or objects with text and match_type) |
Returns
Response
Confirmation with list of added negative keywords