Apple Search Ads • Keyword Actions

apple_add_keywords

Add Apple Targeting Keywords

Add new targeting keywords to an Apple Search Ads ad group. Use EXACT match for precise targeting and BROAD match for discovery of new search terms.

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Use Cases

+ Add new keywords to expand App Store reach

+ Add exact match versions of successful broad keywords

+ Target new App Store search terms

Example Prompts

Try these natural language queries with your AI assistant:

Add keywords to my Apple ad group

Add exact match keywords for my app

Target new search terms in Apple ads

Parameters

Name	Type	Required	Description
profile_id	string	Required	The Apple profile ID (hash or number)
adgroup_id	string	Required	The ad group ID (hash) to add keywords to
keywords	array	Required	Array of keywords with text, match_type (EXACT/BROAD), and optional bid amount

Returns

Response

Confirmation with list of added keywords and their IDs

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