45 Tools for Ad Intelligence

list_profiles

List Amazon Advertising Profiles

List all Amazon advertising profiles for the authenticated user. Returns profile IDs that can be used in other commands.

0 params 3 examples

list_mcp_profiles

List MCP-Activated Profiles

List all Amazon advertising profiles with their MCP activation status. Shows which profiles are ready for querying, which need activation, and which are currently importing data.

0 params 3 examples

activate_mcp_profile

Activate Profile for MCP

Activate an Amazon advertising profile for MCP access. This triggers data import from Amazon Ads API into our query-optimized database.

1 params 3 examples

check_mcp_status

Check MCP Import Status

Check the MCP data import status for a specific profile by number. Shows progress of data retrieval and when the profile will be ready for queries.

1 params 3 examples

list_campaigns

List Amazon PPC Campaigns

List Amazon advertising campaigns for a specific profile. Filter by status and targeting type. Supports Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

4 params 4 examples

get_campaign

Get Campaign Details

Get detailed information about a specific Amazon PPC campaign including budget, bidding strategy, targeting settings, and current status.

2 params 3 examples

search_campaigns

Search Campaigns by Name

Search for Amazon PPC campaigns by name. Useful when you know the campaign name but not the ID, or want to find campaigns matching a pattern.

2 params 3 examples

list_keywords

List Amazon PPC Keywords

List keywords for a profile or campaign. Filter by status and match type. Shows keyword text, bid, match type, and current status.

5 params 4 examples

get_performance

Get Account Performance

Get aggregate performance metrics for all campaigns in a profile over a date range. Returns totals for impressions, clicks, spend, sales, orders, ACOS, and ROAS.

3 params 4 examples

get_campaign_performance

Get Campaign Performance

Get individual campaign performance metrics with flexible sorting and filtering. Perfect for finding top performers, worst performers, or campaigns matching specific criteria.

7 params 4 examples

get_wasted_spend

Find Wasted Spend

Find campaigns, keywords, or search terms that are wasting money (spending without converting). Identify budget leaks, money pits, and underperforming entities that should be optimized or paused.

8 params 5 examples

get_search_term_performance

Search Term Performance

Get search term performance metrics with flexible sorting. Shows which customer search queries are driving sales or wasting spend. Essential for keyword harvesting and negative keyword discovery.

8 params 4 examples

compare_periods

Compare Time Periods

Compare performance between two date ranges, showing percent changes and trends. Compares metrics like sales, spend, ACOS, ROAS between current and previous periods.

8 params 4 examples

diagnose_change

Diagnose Performance Changes

Root cause analysis for metric changes. Identifies PRIMARY DRIVERS from account to campaign to keyword level. Shows WHY a metric changed by decomposing it into contributing factors.

7 params 5 examples

get_asin_performance

ASIN Performance Analysis

Get performance metrics grouped by advertised ASIN. Shows which products are driving sales or wasting spend. Essential for product-level advertising analysis.

6 params 4 examples

get_match_type_performance

Match Type Performance

Get performance breakdown by keyword match type (exact, phrase, broad, auto). Compare efficiency across different targeting strategies to optimize your keyword mix.

4 params 4 examples

get_dayofweek_performance

Day of Week Performance

Get performance breakdown by day of week (Monday-Sunday). Identify which days perform best for scheduling and day-parting decisions.

4 params 4 examples

get_platform_performance

Platform Performance Comparison

Get performance breakdown by advertising platform (Sponsored Products, Sponsored Brands, Sponsored Display). Compare efficiency across SP, SB, and SD to optimize budget allocation.

3 params 4 examples

list_apple_profiles

List Apple Search Ads Profiles

List all Apple Search Ads profiles (organizations) for the authenticated user. Returns profile IDs that can be used in other Apple Search Ads commands.

0 params 3 examples

list_apple_mcp_profiles

List MCP-Activated Apple Profiles

List all Apple Search Ads profiles with their MCP activation status. Shows which profiles are ready for querying, which need activation, and which are currently importing data.

0 params 3 examples

activate_apple_mcp_profile

Activate Apple Profile for MCP

Activate an Apple Search Ads profile for MCP access. This triggers data import from the Apple Search Ads API into our query-optimized database.

1 params 3 examples

check_apple_mcp_status

Check Apple MCP Import Status

Check the MCP data import status for a specific Apple Search Ads profile. Shows progress of data retrieval and when the profile will be ready for queries.

1 params 3 examples

list_apple_campaigns

List Apple Search Ads Campaigns

List Apple Search Ads campaigns for a specific profile. Filter by status, app, and supply source (placement). Supports Search Results, Search Tab, and Today Tab campaigns.

5 params 3 examples

list_apple_apps

List Apple Apps (Adam IDs)

List all apps (Adam IDs) associated with an Apple Search Ads profile. Use the Adam ID from this list to filter campaigns, performance, and analytics by specific app.

1 params 3 examples

get_apple_campaign

Get Apple Campaign Details

Get detailed information about a specific Apple Search Ads campaign including budget, bid settings, supply source, and current status.

2 params 3 examples

search_apple_campaigns

Search Apple Campaigns by Name

Search for Apple Search Ads campaigns by name. Useful when you know the campaign name but not the ID, or want to find campaigns matching a pattern.

2 params 3 examples

get_apple_performance

Apple Search Ads Performance

Get overall performance metrics for an Apple Search Ads profile. Returns taps, impressions, spend, installs, TTR (tap-through rate), CPT (cost per tap), and CPI (cost per install).

3 params 4 examples

get_apple_campaign_performance

Apple Campaign Performance

Get individual Apple Search Ads campaign performance metrics with flexible sorting and filtering. Shows installs, spend, CPI, taps, impressions, and TTR for each campaign.

8 params 4 examples

get_apple_supply_source_performance

Apple Supply Source Performance

Get Apple Search Ads performance breakdown by supply source (Search Results, Search Tab, Today Tab). Compare efficiency across different ad placements to optimize your budget allocation.

3 params 4 examples

compare_apple_periods

Compare Apple Ads Time Periods

Compare Apple Search Ads performance between two date ranges, showing percent changes and trends. Compares metrics like installs, spend, CPI, TTR between current and previous periods.

5 params 4 examples

get_apple_wasted_spend

Apple Search Ads Wasted Spend

Find Apple Search Ads campaigns, keywords, or search terms that are spending without generating installs. Identify budget leaks in your App Store advertising.

6 params 3 examples

get_apple_search_term_performance

Apple Search Term Performance

Get Apple Search Ads search term performance metrics with flexible sorting. Shows which App Store search queries are driving installs or wasting spend. Essential for keyword discovery and negative keyword harvesting.

8 params 4 examples

apple_analyze_performance

Apple Ads AI Performance Analysis

Analyze Apple Search Ads performance and get actionable AI-powered recommendations. Identifies campaigns and keywords to pause, scale, or adjust based on your data.

4 params 4 examples

apple_get_attributions

Apple Ads Attribution Data

Get Apple Search Ads post-install attribution data from webhooks. Shows which campaigns and keywords drove actual app installs with unique session deduplication.

5 params 4 examples

apple_get_subscription_conversions

Apple Ads Subscription Conversions

Get Apple Search Ads subscription conversion events with attribution data. Shows which campaigns and keywords drove actual paying subscribers, not just installs. Key for calculating true ROAS.

4 params 4 examples

apple_get_activity_log

Apple Ads Activity Log

Get recent Apple MCP tool activity for your account. Shows an audit trail of tool calls including keyword adds, bid changes, pauses, and other actions made via MCP.

4 params 4 examples

list_apple_keywords

List Apple Search Ads Keywords

List keywords for an Apple Search Ads profile or campaign. Filter by status and match type. Shows keyword text, bid amount, match type, and current status.

6 params 4 examples

apple_pause_campaign

Pause Apple Campaign

Pause an Apple Search Ads campaign to stop it from spending. Use this when a campaign is underperforming or wasting budget.

2 params 3 examples

apple_enable_campaign

Enable Apple Campaign

Enable (unpause) an Apple Search Ads campaign to resume spending. Use this to re-enable a campaign after making changes or after a pause period.

2 params 3 examples

apple_update_keyword_bid

Update Apple Keyword Bid

Update the bid amount for an Apple Search Ads keyword. Raise bids on high-performing keywords to get more volume, or lower bids on keywords with high CPI.

3 params 3 examples

apple_pause_keyword

Pause Apple Keyword

Pause an Apple Search Ads keyword to stop bidding on it. Use this for keywords that are spending without converting to installs.

2 params 3 examples

apple_enable_keyword

Enable Apple Keyword

Enable (unpause) an Apple Search Ads keyword to resume bidding on it. Use this to re-enable a keyword after adjusting strategy or bids.

2 params 3 examples

apple_add_keywords

Add Apple Targeting Keywords

Add new targeting keywords to an Apple Search Ads ad group. Use EXACT match for precise targeting and BROAD match for discovery of new search terms.

3 params 3 examples

apple_add_negative_keywords

Add Apple Negative Keywords

Add negative keywords to block unwanted search terms in Apple Search Ads. Campaign-level negatives apply to all ad groups. Ad group-level negatives are more specific.

4 params 3 examples

apple_ads_optimizer

Apple Ads Optimization Dashboard

Interactive Apple Search Ads optimization dashboard with actionable recommendations. Analyzes campaign and keyword performance to surface opportunities including campaigns to pause, scale, raise bids, or lower bids.

4 params 4 examples