Amazon Advertising • Analytics
get_platform_performance
Platform Performance Comparison
Get performance breakdown by advertising platform (Sponsored Products, Sponsored Brands, Sponsored Display). Compare efficiency across SP, SB, and SD to optimize budget allocation.
Use Cases
Compare SP vs SB vs SD performance
Find most efficient ad type
Optimize platform budget allocation
Analyze ad type ROI
Example Prompts
Try these natural language queries with your AI assistant:
How does Sponsored Products compare to Sponsored Brands?
Show me platform breakdown
SP vs SB vs SD performance
Which platform has the best ROAS?
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
| profile_id | string | Required | The profile ID (hash or number) |
| start_date | string | Required | Start date in YYYY-MM-DD format |
| end_date | string | Required | End date in YYYY-MM-DD format |
Returns
Response
Performance metrics grouped by platform (SP, SB, SD)