Amazon Advertising • Analytics
diagnose_change
Diagnose Performance Changes
Root cause analysis for metric changes. Identifies PRIMARY DRIVERS from account to campaign to keyword level. Shows WHY a metric changed by decomposing it into contributing factors.
Use Cases
Understand why ACOS increased
Find cause of sales drop
Diagnose spend changes
Root cause analysis for any metric
Example Prompts
Try these natural language queries with your AI assistant:
Why did ACOS increase?
What caused the sales drop?
Diagnose the spend change
Why is performance worse this week?
What's driving the CPC increase?
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
| profile_id | string | Required | The profile ID (hash or number) |
| metric | string | Optional | Metric to diagnose: acos, roas, sales, spend, clicks, impressions, ctr, cpc, conversions, cvr |
| current_start | string | Required | Current period start date in YYYY-MM-DD format |
| current_end | string | Required | Current period end date in YYYY-MM-DD format |
| previous_start | string | Optional | Previous period start date (auto-calculated if not provided) |
| previous_end | string | Optional | Previous period end date (auto-calculated if not provided) |
| depth | string | Optional | Analysis depth: campaign (faster) or keyword (more detail) |
Returns
Response
Root cause analysis with primary drivers, contributing factors, and recommendations