Amazon Advertising • Analytics
get_match_type_performance
Match Type Performance
Get performance breakdown by keyword match type (exact, phrase, broad, auto). Compare efficiency across different targeting strategies to optimize your keyword mix.
Use Cases
Compare exact vs broad match performance
Find most efficient match type
Optimize keyword targeting strategy
Analyze auto vs manual targeting
Example Prompts
Try these natural language queries with your AI assistant:
How does exact match compare to broad?
Show me match type breakdown
Which match type has the best ACOS?
Exact vs phrase vs broad performance
Parameters
| Name | Type | Required | Description |
|---|---|---|---|
| profile_id | string | Required | The profile ID (hash or number) |
| start_date | string | Required | Start date in YYYY-MM-DD format |
| end_date | string | Required | End date in YYYY-MM-DD format |
| campaign_id | string | Optional | Optional: filter to specific campaign |
Returns
Response
Performance metrics grouped by match type (exact, phrase, broad, auto)